Production Value VS Content Substance: The Importance of Understanding Your Audience

Lately I have been getting into a lot of discussions with people regarding the ever increasing affordability of high quality digital audio production. This has sparked a lot of questions as to where the value of recorded music lies to the consumer in the 21st century. Production value had always been a deciding factor in … Continue reading Production Value VS Content Substance: The Importance of Understanding Your Audience →

Posting to Facebook through Twitter, TweetDeck, Hootsuite & other Third Party Apps

So I've always had a hunch that there was something wrong with Facebook whenever I used a third party app to post my Facebook statuses. For some reason whenever I used something other than the inherent functionality within FB my post always seem to get buried. I at one time even unhooked my Twitter integration to … Continue reading Posting to Facebook through Twitter, TweetDeck, Hootsuite & other Third Party Apps →

Content in the Digital Age: Music

Oh music. The first industry in my eyes that had to deal with the massive digital shift, which occurred with a compressed file size that was manageable and share-able on the internet in the late 90's among people with dial-up 5.6kb internet connections. Music has been discussed to death with the file-sharing issues the industry … Continue reading Content in the Digital Age: Music →

Content in the Digital Age: Newspapers & Magazines

Similar to the previous segment on books, newspapers and magazines have been affected by the internet and tablet computing much the same way. The main difference is that books are long form written works and newspaper/magazines are short form. Now because of the nature of short form written works, with the ability to have extremely … Continue reading Content in the Digital Age: Newspapers & Magazines →

Content in the Digital Age: Books

In the last ten years the entertainment industries have seen radical sweeping change, and I don't just mean entertainment industries as in only movies and music. I mean it in a more broad expression closer to the term "content". Basically all types of media and information that can be consumed via digital mediums have been … Continue reading Content in the Digital Age: Books →