Processed Food is the New Tobacco

The processed food industry has been complicit in the obesity and diabetes epidemic. Corporations have been creating food like substances not to provide nutrition, but for maximum profitability. There are teams of scientists crafting food combinations to make the cheapest, most addictive food possible. They optimize for crave-ability, palate-ability, shelf life, cost effectiveness and above … Continue reading Processed Food is the New Tobacco

Good Calories, Bad Calories

“ALMOST EVERYTHING WE BELIEVE ABOUT THE NATURE OF A HEALTHY DIET IS WRONG” Prepare to have everything you've ever known about nutrition science turned on it's head. This is the most dense, in-depth analysis of nutrition science ever compiled. Covering the complete history of nutrition science, nutrients effects on the body and a paradigm shift … Continue reading Good Calories, Bad Calories

Top 5 Things I Learned from “We Are The Music Makers” on Reddit

1) Do Nothing but Build Your Buzz First There are plenty of great bands out there that DON’T have an album or recorded songs released who can still draw people out to a show. Through word of mouth, social media and by having an engaging live performance you can actually gain an audience without investing in … Continue reading Top 5 Things I Learned from “We Are The Music Makers” on Reddit

I Spent $20,000 Making an Album I Can’t Even Give Away

"What was I thinking!?" It was the logical next step for my band Living Illusion. We had played tons of local shows, did some minor touring and gained a little buzz, so we decided it was time to get serious. Our first album was an experiment more than anything and considering it was self recorded … Continue reading I Spent $20,000 Making an Album I Can’t Even Give Away

Production Value VS Content Substance: The Importance of Understanding Your Audience

Lately I have been getting into a lot of discussions with people regarding the ever increasing affordability of high quality digital audio production. This has sparked a lot of questions as to where the value of recorded music lies to the consumer in the 21st century. Production value had always been a deciding factor in … Continue reading Production Value VS Content Substance: The Importance of Understanding Your Audience

I’m a Jack of All Trades, Master of Being a Jack of All Trades

Years ago my roommate asked me how I managed to get up every morning and go to work. Even at 19 I found it to be an odd question. From an early age I suppose I've always had ingrained in me this attitude of working hard to get the most of out of life (thanks … Continue reading I’m a Jack of All Trades, Master of Being a Jack of All Trades